Case
02
Client
A.L.M.A. & Penguin
Discipline
Innovation / Publishing
Year
2023
Sector
Health
Three altered editions of the same bestselling novel, each recreating a symptom of Alzheimer's

oBKo: The Alzheimer's Book

A bestseller, rewritten by Alzheimer's.

El Ojo de Iberoamérica · Gold3 awards and placements

Watch the film

The story

Alzheimer's doesn't erase a story all at once. It repeats parts of it, loses others and scrambles the order.

With Penguin, A.L.M.A. turned a bestselling novel into three altered editions, one for each of those symptoms: repetition, memory loss and chronological alteration.

Readers lived the disease from inside a book before the editions went back to the public.

The work

1 film · 1 image

Recognition

3 awards and placements

  • 3 Gold
  1. El Ojo de Iberoamérica 2023 (source, opens in a new tab)
    • 2 Gold
  2. American Advertising Awards 2024 (source, opens in a new tab)
    • 1 Gold