02 / 09A.L.M.A. & Penguin2023
oBKo: The Alzheimer's Book
Scroll ↓The case
- Client
- A.L.M.A. & Penguin
- Discipline
- Innovation / Publishing
- Year
- 2023
oBKo transformed a bestselling novel into three altered editions, each recreating a major symptom of Alzheimer's: repetition, memory loss and chronological alteration. The intervention put readers inside the experience before giving the books back to the public.
The work01 film · 01 image
01 / Film