Case
09
Client
Huünen Beer
Discipline
Print / Outdoor
Year
2016
Fishermen in yellow raincoats forming a circle around a couple dancing on a pier

Friendship Circle

Real friends always keep your secrets.

Cannes Lions · Bronze1 recognition

See the work

The story

A print campaign built around a simple truth: real friends keep your secrets.

Huünen Beer turned that truth into a literal friendship circle. On a pier, in a paintball field and on a football pitch, friends close ranks around the secret in the middle.

The work

3 images

Fishermen in yellow raincoats forming a circle around a couple dancing on a pierView full size
01
Paintball players in camouflage forming a circle around two friends at a card tableView full size
02
Football players in red forming a circle around a couple in a bed in the middle of the pitchView full size
03

Recognition

1 recognition

  • 1 Bronze
  1. Cannes Lions 2016 (source, opens in a new tab)
    • 1 Bronze