01 / 09Racing Club & A.L.M.A.2023
The Name Confusion
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- Client
- Racing Club & A.L.M.A.
- Discipline
- Integrated / Social Impact
- Year
- 2023
To make people feel the confusion caused by Alzheimer's, Racing Club swapped the players' last names on their jerseys for one match. A familiar lineup suddenly became impossible to read, turning a football ritual into a shared experience and a national conversation for A.L.M.A.
The work01 film · 01 image
01 / Film