Case
08
Client
UNICEF
Discipline
Radio / Social Impact
Year
2015
A girl sitting against a wall, hiding her face in her arms

Hidden Intentions

Some conversations sound innocent. Listen again.

Cannes Lions · Gold4 awards and placements

Listen to the campaign

The story

In Chile, 85% of child sexual abuse is committed by a close relative, according to SENAME. That makes it harder to detect, because people suspect strangers before family.

UNICEF's radio campaign used ordinary-sounding conversations that, heard again, reveal the intentions an adult can hide from a child, and asked listeners to pay attention to what is left unsaid.

The work

2 audio pieces · 1 image

Radio Campaign · 1 of 2
Radio Campaign · 2 of 2
A gold Cannes Lion with the words Cannes Lions Gold Radio 2015View full size

Recognition

4 awards and placements

  • 2 Gold
  • 1 Silver
  • 1 special prize
  1. Cannes Lions 2015 (source, opens in a new tab)
    • 1 Martin · Gold
  2. ACHAP 2015 (source, opens in a new tab)
    • 1 Gold
    • 1 Silver
    • 1 Best Scriptwriting