Case
05
Client
A.L.M.A.
Discipline
Print / Social Impact
Year
2024
Sector
Health
A woman with a red bag walking through a narrow beam of light on a dark street

Seconds

One second they know where they are. The next, they don't.

Clio Awards · Silver11 awards and placements

See the work

The story

Six out of ten people with Alzheimer's can get lost.

For A.L.M.A., this print campaign used light, shadow and interrupted moments to make that disorientation visible: a person caught in a slice of light on an ordinary street, one step away from the dark.

The work

3 images

A woman with a red bag walking through a narrow beam of light on a dark streetView full size
01
An older man in a green jacket and cap walking through a slice of sunlight on a dark streetView full size
02
A man in a denim shirt walking through a patch of light between dark buildingsView full size
03

Recognition

11 awards and placements

  • 2 Silver
  • 1 Bronze
  • 4 Shortlists
  • 3 Merits
  • 1 Finalist
  1. Cannes Lions 2024 (source, opens in a new tab)
    • 4 Shortlists
  2. The One Show 2024 (source, opens in a new tab)
    • 3 Merits
    • 1 Finalist
  3. Clio Awards 2024 (source, opens in a new tab)
    • 1 Silver
    • 1 Bronze
  4. Clio Health 2024 (source, opens in a new tab)
    • 1 Silver